Professional Automotive Equipment Since 2010

Established in 2010, FELICE is a Taiwan-based automotive service equipment brand specializing in wheel balancers, tire changers, vehicle lifts and complete workshop solutions for professional automotive service facilities.

FELICE was established by a team of automotive equipment engineers with extensive industry experience. Our team is dedicated to developing reliable, efficient and user-friendly solutions for modern workshops. By combining Taiwan engineering expertise with advanced manufacturing capabilities, FELICE delivers products designed for the demanding requirements of automotive service professionals.

Every FELICE product is developed through rigorous engineering evaluation, extensive field testing and continuous product refinement. Our commitment to quality, safety, durability and operational efficiency ensures dependable performance and long-term value.

In addition to our standard product range, FELICE provides OEM, ODM and private-label solutions, including customized branding, color options and product configurations for international distributors and specific market requirements.